When Pixie talks about your Scaleup Score, it's measuring you across five business domains. Together, they make up the full picture of what it actually takes to scale a startup - not just the bits that are easy to count.
A · Founder & Team. Who's building this, what they've done before, and how the team is structured to handle what's coming. Most scaling problems show up here first: gaps in leadership, missing senior hires, founder bandwidth running out.
B · Product & Market. Whether the thing you've built actually fits the market you're selling into, and how fast you're learning when it doesn't. Product-market fit isn't a single moment - it's a signal that keeps moving.
C · Business & Metrics. The numbers that tell you whether the business works: unit economics, burn rate, runway, the efficiency of every pound you spend. Where the rubber meets the road.
D · Environment & Infrastructure. The regulatory ground you're standing on, the ecosystem you can reach, and the infrastructure your business depends on. Often invisible until it breaks.
E · Capital Stack. How the company is funded, who's on the cap table, and what that means for the rounds ahead. Capital structure decisions made at pre-seed shape every conversation at Series A.
A score in any one domain tells you something. Scores across all five tell you where you actually are.
Pixie measures 50+ benchmarks (20 active, 30+ pending deployment) across these five domains. Some matter more at pre-seed. Others matter more approaching Series A. The Scaleup Score weights them according to your stage - so you're being measured against the right things, at the right time.
If you want to know why a particular benchmark sits where it does, every score is traceable to its source.