What are the five business domains?

When Pixie talks about your Scaleup Score, it's measuring you across five business domains. Together, they make up the full picture of what it actually takes to scale a startup - not just the bits that are easy to count.

A · Founder & Team. Who's building this, what they've done before, and how the team is structured to handle what's coming. Most scaling problems show up here first: gaps in leadership, missing senior hires, founder bandwidth running out.

B · Product & Market. Whether the thing you've built actually fits the market you're selling into, and how fast you're learning when it doesn't. Product-market fit isn't a single moment - it's a signal that keeps moving.

C · Business & Metrics. The numbers that tell you whether the business works: unit economics, burn rate, runway, the efficiency of every pound you spend. Where the rubber meets the road.

D · Environment & Infrastructure. The regulatory ground you're standing on, the ecosystem you can reach, and the infrastructure your business depends on. Often invisible until it breaks.

E · Capital Stack. How the company is funded, who's on the cap table, and what that means for the rounds ahead. Capital structure decisions made at pre-seed shape every conversation at Series A.

A score in any one domain tells you something. Scores across all five tell you where you actually are.

Pixie measures over 50 benchmarks across these five domains. Some matter more at pre-seed. Others matter more approaching Series A. The Scaleup Score weights them according to your stage - so you're being measured against the right things, at the right time.

If you want to know why a particular benchmark sits where it does, every score is traceable to its source.