For founders

Real support for scaling, without the velvet rope.

Every year, a handful of startups get into the programmes that make scaling measurably more likely. The rest figure it out alone. Pixie exists for the rest.

Move your cursor - the field responds

The tools that help founders scale aren't available to most founders.

Accelerators and VC networks work. Founders who go through them are measurably more likely to scale. Access to systematic measurement, honest external feedback, and a structured framework for prioritisation changes outcomes.

But combined capacity is around 5% of the world's startups. Access depends on geography, network, and luck. The other 95% make compounding decisions alone, under pressure, with no systematic way to know which ones matter most.

7.5Mstartups active worldwide
1 in 20will ever scale
6xmore likely to scale with accelerator access

Pixie gives you what the top 5% already have.

A benchmark-based diagnostic across 50+ active benchmarks in five key business domains. You answer a focused set of questions about your business; Pixie compares your answers against scaleup benchmarks built from real founder data. You see where you stand, where the gaps are, and what to do next.

  • Measure

    A benchmark-based diagnostic

    The same kind of systematic measurement that good accelerators do, across five key business domains. Available to any founder, anywhere.

  • Improve

    A score you can actively improve

    Not a verdict. A starting point. Your Scaleup Score benchmarks where you are today and shows you the three priorities that will move it most.

  • Act

    A plan you can work to

    On Pixie Pro, your score becomes a Focused Growth Plan of action cards built from your data. The priorities visible. The reasoning transparent. The next step clear.

Pixie exists for the rest.

Access shouldn't depend on geography, network, and luck. That's not a failing of the programmes. It's arithmetic.

Is Pixie for you?

Pixie is most useful if you're between pre-seed and Series A, roughly £100k to £4M ARR. Free to find out either way.

  • You're making important decisions without a clear framework
  • You don't have a board or advisor network giving you systematic feedback
  • You want to know where you actually stand, not just where you feel you stand
  • You're between pre-seed and Series A
To the ones who start things

See where you stand.

Five domains. Free to start.

Get Pixie free → Pixie. So that more startups scale.