Pixie. So that more startups scale.

A benchmark-based diagnostic for founders. See where your business stands today across five key business domains, in 15 minutes, for free.

Get your Scaleup Score, free →
Your Scaleup Score
Your scaling readiness, benchmarked
0
▲ 12 pts
Score Breakdown/100
+280 pts availableFive actions to boost your score
Your scaling readiness, measured.

Five domains. One score. Complete transparency on what's working, what's not, and what to do next.

7.5Mstartups worldwide
1 in 20will ever scale
70%of startups stall in years two to five
The problem

You're not short on ambition. You're short on visibility.

The programmes that make founders measurably more likely to scale - the accelerators, the bootcamps, the VC networks - have room for around 5% of the world's 7.5 million startups. Access depends on your city, your network, and your luck.

If you're in the other 95%, you're making thousands of compounding decisions, often alone, under pressure, with no systematic way to know which ones matter most.

Pixie changes that. A benchmark-based diagnostic across five domains, available to any founder, anywhere, at any stage.

Get your Scaleup Score, free →
6×
A place on an accelerator makes you measurably more likely to scale. Most founders can't access one.
1 in 20
startups gets a place on a high-impact programme. The rest are on their own.
5
domains. One Scaleup Score. The diagnostic any founder can run, anywhere, in 15 minutes.
Strategic partners
Google Gravity Global Zazmic

We've cracked the scaleup code.

Scaling success is patterned, not random. We've spent two years codifying the measurable signals that separate the founders who scale from the ones who stall, drawing on real scaleup data across five domains.

01
Hindsight
Pixie's benchmarks are drawn from real scaleup performance, not synthetic data. Every benchmark was tested against historical outcomes before it was admitted to the model.
02
Insight
Your Scaleup Score benchmarks your business against those signals across five domains. One number, from 0 to 1000, with a domain breakdown that shows you where you're strong and where you're not.
03
Foresight
From your score, Pixie surfaces your top three priorities. On Pixie Pro, those priorities become a Focused Growth Plan: action cards built from your data, with the reasoning visible behind each one.
What you get today

Two products. Live now. Free to start.

Pixie Score is the diagnostic. Hey Pixie is the chat that answers what your score raises. Score is free, forever. Pixie Pro turns the score into a Focused Growth Plan you can act on, from £49 a month.
Pixie Score
A benchmark-based diagnostic of your scaling position. Five domains. One score from 0 to 1000. Your top three priorities to work on next. Free, forever. About 15 minutes to set up.
Start with your free score →
Hey Pixie
A conversational chat powered by a large language model, with answers informed by your score and your data. Ask it anything across the five domains. Monthly credits on Pixie Score. Unlimited on Pixie Pro.
Included with every account
Pricing

Two ways to use Pixie.

Start free. Move to Pixie Pro when you're ready to turn your score into a plan you can act on.

Pixie Score
Free
forever
  • Scaleup Score (0-1000)
  • Domain breakdown across five key business domains
  • Top three priorities
  • Confidence tiers on every component
  • Hey Pixie (monthly credits)
  • Data integrations
Get your free score
Pixie Pro
£49
per month, billed monthly
  • Everything in Pixie Score
  • Focused Growth Plan
  • Action cards built from your data
  • Hey Pixie (unlimited)
  • Faster score refreshes
  • Founder support channel
Start with Pro

Annual billing available at £490 a year. See full pricing →

Coming next

More Pixie, on the way.

Every account gets immediate access to new features as they launch. No waiting list within the product. No tier upgrades to unlock.

Scaleup Roadmap
Your bespoke growth plan, benchmarked against proven scaleup criteria.
Scaleup SatNav
Track progress against the plan, between board meetings, not between fiscal years.
Pixie Tribe
A peer community for founders, built on the wisdom of those who've scaled.
Pixie Marketplace
Curated, accredited partners for when you know what to do next but not who.
The process

From sign-up to your Scaleup Score in 15 minutes.

Pixie surfaces the priorities that will actually move your Scaleup Score - the hire that unlocks the next round, the burn rate that's quietly eating your runway, the customer concentration that's starting to look like a single point of failure. Specific to your business; ordered by what matters now.

See how Pixie works →
01
Connect your data
Link Xero, Stripe, LinkedIn, and the other tools you already use. Upload your deck, your accounts, your board pack. The more you connect, the sharper your benchmarks.
A few minutes
02
Answer the questions Pixie can't read
A short set of questions across the five domains. The things that don't sit inside Xero or HubSpot.
About 15 minutes
03
See your Scaleup Score
A single score from 0 to 1000, with a domain breakdown and confidence tiers showing how solid each component is.
Immediate
04
Work the plan
Your top three priorities are free. On Pixie Pro, those priorities become your Focused Growth Plan: action cards built from your score and your data.
Ongoing
Your data. Your business.

Built to be trusted.

Pixie runs on Google Cloud, with ISO 27001 process aligned via our Google Cloud Premier Partner Zazmic. Your business data powers your score and nothing else.

⊘
Your data is yours. Always.
Your business data powers your score and nothing else. We will never sell it, share it, or use it for any other purpose. Not with investors. Not with third parties. Full stop.
◈
Real data. Never synthetic.
Every benchmark in Pixie is drawn from real scaleup performance and tested against historical outcomes. No AI-generated proxies. No synthetic models. Evidence you can trust.
☍ ISO 27001 process aligned
☁ Hosted on Google Cloud
⌀ Encrypted end-to-end

What we believe.

The principles behind everything Pixie does.

The world is full of founders solving important problems. Too few of them ever scale. A success rate of one in twenty squanders ingenuity, human capital, and enterprise value at a scale the world can't afford.
Business growth is too serious to be left to chance, luck, or privileged access to the right network or postcode. Every founder deserves equal access to the fundamentals of scaling - regardless of who they are or where they live.
We believe in the primacy of real data over synthetic. Every benchmark in Pixie was tested against the performance of real scaleup companies before it was admitted to the model.

Pixie. So that more startups scale.

Your Scaleup Score in 15 minutes. Free, forever. No equity. No consultants. Just clarity.

Get your Scaleup Score, free →

Pixie Pro from £49 a month when you're ready. Cancel any time.