Pricing

Start free. Scale when ready.

Your Scaleup Score is free forever. Upgrade when you're ready for your Roadmap, SatNav, and personal Growth Concierge.

Monthly
Annual Save 17%
Pixie Score
Where do I stand?
Free
forever
 
  • Scaleup Score (0-1000)
  • Domain breakdown across five domains
  • Top 3 priorities
  • ScaleUp DNA profile
  • Quarterly score refresh
  • Hey Pixie (5 queries/month)
  • Stripe, Xero, Companies House integrations
Get Pixie free
Pixie Navigate
What should I do next?
£29
per month
 
  • Everything in Score
  • Scaleup Roadmap
  • Growth task cards
  • Hey Pixie (unlimited)
  • Scaleup Tribe access
  • Pixie Marketplace access
  • Monthly score refresh
  • Marketplace tokens (5%)
Start navigating
Pixie Elite
Who's walking beside me?
£249
per month
 
  • Everything in Accelerate
  • Personal Growth Concierge
  • Tailored narrative development
  • Pixie Podcast feature
  • Daily score refresh
  • Research management
  • Profile building
  • VIP Tribe events
  • Marketplace tokens (15%)
Talk to us
Full comparison

Every feature, every tier.

Feature Score Navigate Accelerate Elite
Core Assessment
Scaleup Score (0-1000)
Domain breakdown (five domains)
Top 3 priorities
ScaleUp DNA profile
Data integrations (Stripe, Xero, etc.)
Score Refresh
Quarterly
Monthly
Weekly
Daily
Growth Intelligence
Scaleup Roadmap
Growth task cards
Scaleup SatNav (real-time)
Smart interventions
Premium growth toolkit
Investor-ready exports
Hey Pixie Advisor
Hey Pixie (5 queries/month)
Hey Pixie (unlimited)
Hey Pixie mobile + CarPlay
Community & Marketplace
Scaleup Tribe access
Advance Tribe event access
VIP Tribe events
Pixie Marketplace access
Marketplace tokens5%10%15%
Elite Services
Personal Growth Concierge
Tailored narrative development
Pixie Podcast feature
Research management
Profile building
Questions

Frequently asked.

Is the free tier really free forever?
Yes. Your Scaleup Score, domain breakdown, top 3 priorities, and ScaleUp DNA profile are free forever. No credit card required. No trial expiry. We believe every founder deserves to know where they stand.
What happens to my data?
Your data is yours. We never sell, share, or use your business data for any purpose other than delivering your Pixie intelligence. All data is encrypted (AES-256 at rest, TLS 1.2+ in transit) and hosted on Google Cloud infrastructure. Read our full privacy policy for details.
How long does the assessment take?
About 15 minutes. Connect your tools (Stripe, Xero, LinkedIn), upload any supporting documents, review the extracted data, and your score generates instantly. The more data you connect, the higher your data confidence level.
Can I upgrade or downgrade at any time?
Yes. Upgrade instantly and your new features are available immediately. Downgrade at the end of your current billing cycle. No long-term contracts on any tier.
What are Marketplace tokens?
A percentage of your monthly subscription accrues as credit redeemable in the Pixie Marketplace against services from accredited providers - accounting, legal, coaching, recruitment, and more. Tokens are valid for 12 months from accrual.
Is Pixie an investment tool?
No. Pixie is a diagnostic and decision-intelligence platform for founders. It does not provide financial, legal, or investment advice. Your Scaleup Score is an assessment of scaling readiness based on evidence, not a prediction of outcomes.
How does the annual billing work?
Pay for 10 months, get 12. That's a 17% saving. Navigate: £290/year (vs £348 monthly). Accelerate: £990/year (vs £1,188 monthly). Elite: £2,490/year (vs £2,988 monthly). Billed as a single annual payment.
Start with your Scaleup Score.
It's free.
Fifteen minutes. Five domains. The foundation for every scaling decision you'll make.
Get Pixie free →