From sign-up to your Scaleup Score in 15 minutes.
Connect what you've got, answer a short set of questions, and see where your business stands. One score. Five domains. Three priorities to work on next.
How Pixie builds your Scaleup Score.
Pixie measures your business across the five key business domains by combining data from your connected business tools, public sources, and a short set of targeted questions. Every score component is traceable to its source. Nothing is hidden.
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01
Connect your data
Link Xero, HubSpot, Stripe, LinkedIn, or any of the other tools you already use. Upload your deck, your accounts, your board pack. Or start with what you know off the top of your head. The more you connect, the sharper your benchmarks.
Plain English questions. No spreadsheets. No data prep. -
02
Answer the questions Pixie can't read
A short set of questions across the five domains: Founder & Team, Product & Market, Business & Metrics, Environment & Infrastructure, and Capital Stack. The things that don't sit inside Xero or HubSpot.
About 15 minutes. Save and come back if you need to. -
03
See your Scaleup Score
A single score from 0 to 1000, with a domain breakdown that shows where you're strong and where you're not. Confidence tiers tell you how solid each part of the score is, based on the quality and completeness of the data behind it.
The credit score for scaleups. One you can actively improve. -
04
Work the plan
Your top three priorities are free. On Pixie Pro, those priorities become your Focused Growth Plan: action cards built from your score and your data, refreshed monthly, exportable for your board, your investors, or yourself. Ask Hey Pixie anything along the way.
The score tells you where you stand. The plan tells you what to work on first.
Pixie has cracked the scaleup code.
Scaling success is patterned, not random. We've spent two years codifying the measurable signals that separate the founders who scale from the ones who stall, drawing on real scaleup data and 50+ active benchmarks across five key business domains.
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Hindsight
Tested before admitted
Pixie's benchmarks are drawn from real businesses, not synthetic data. Every benchmark in the model was tested against historical scaleup performance before it was admitted.
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Insight
Where you actually stand
Your Scaleup Score benchmarks your business against those signals across five domains. One number, from 0 to 1000. A domain breakdown that shows you where you're strong and where you're not. Confidence tiers tell you how solid each part is.
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Foresight
What to do next
From your score, Pixie surfaces your top three priorities for free. On Pixie Pro, those priorities become a Focused Growth Plan of action cards built from your data, with the reasoning behind each one visible to you.
What's in the box.
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Free
Pixie ScoreFree, forever
Your Scaleup Score from 0 to 1000. A domain breakdown across all five domains. Your top three priorities. Hey Pixie chat with monthly credits. Third-party connectors. Document Upload. Quarterly score refresh.
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Pro
Pixie Pro£49 a month
Everything in Score, plus your Focused Growth Plan of action cards, unlimited Hey Pixie, monthly score refresh, up to five seats, and investor-ready exports (coming soon).
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Plan
Scaleup Roadmap
Your bespoke growth plan, benchmarked against proven scaleup criteria.
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Track
Scaleup SatNav
Track your progress against the plan, between board meetings, not between fiscal years.
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Belong
Pixie Tribe
A peer community for founders, built on the wisdom of those who've scaled.
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Build
Pixie Marketplace
Curated, accredited partners for when you know what to do next but not who.
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Run
FounderOS
The operating system for running your scaleup.
Every component is traceable to its source. No black box.
A score you cannot interrogate is a score you cannot act on. So Pixie shows its working, all the way down.
Built to be trusted.
Pixie's benchmark model is drawn from real scaleup data, not synthetic. Your data is encrypted at rest and in transit, never sold, and never used to train models without your explicit consent. UK GDPR throughout. ISO 27001 process aligned via our Google Cloud Premier Partner Zazmic.
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Ownership
Your data is yours. Always.
Your business data powers your score and nothing else. We will never sell it, share it, or use it for any other purpose.
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Provenance
Real data. Never synthetic.
Pixie's benchmark model is drawn from real scaleup data, tested against historical performance before admission to the model.
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Auditability
Total transparency.
Your Scaleup Score is fully auditable. Every component is traceable to its source. No black box.
Get your Scaleup Score, free.
About 15 minutes. No card. You'll see where you stand across five domains and the three things to work on next.
Get Pixie free → Pixie. So that more startups scale.