How it works

From sign-up to your Scaleup Score in 15 minutes.

Connect what you've got, answer a short set of questions, and see where your business stands. One score. Five domains. Three priorities to work on next.

The process

Pixie measures your business across the five key business domains by combining data from your connected business tools, public sources, and a short set of targeted questions. Every score component is traceable to its source. Nothing is hidden.

Step by step

How Pixie builds your Scaleup Score.

Get your Scaleup Score, free →
01
Connect your data
Link Xero, HubSpot, Stripe, LinkedIn, or any of the other tools you already use. Upload your deck, your accounts, your board pack. Or start with what you know off the top of your head. The more you connect, the sharper your benchmarks.
Plain English questions. No spreadsheets. No data prep.
02
Answer the questions Pixie can't read
A short set of questions across the five domains: Founder & Team, Product & Market, Business & Metrics, Environment & Infrastructure, and Capital Stack. The things that don't sit inside Xero or HubSpot.
About 15 minutes. Save and come back if you need to.
03
See your Scaleup Score
A single score from 0 to 1000, with a domain breakdown that shows where you're strong and where you're not. Confidence tiers tell you how solid each part of the score is, based on the quality and completeness of the data behind it.
The credit score for scaleups. One you can actively improve.
04
Work the plan
Your top three priorities are free. On Pixie Pro, those priorities become your Focused Growth Plan: action cards built from your score and your data, refreshed monthly, exportable for your board, your investors, or yourself. Ask Hey Pixie anything along the way.
The score tells you where you stand. The plan tells you what to work on first.

Pixie has cracked the scaleup code.

Scaling success is patterned, not random. We've spent two years codifying the measurable signals that separate the founders who scale from the ones who stall, drawing on real scaleup data and over 50 benchmarks across five key business domains.

01
Hindsight
Pixie's benchmarks are drawn from real businesses, not synthetic data. Every benchmark in the model was tested against historical scaleup performance before it was admitted. What's left is the patterns that actually correlate with scaling, sorted by domain and weighted by confidence tier.
02
Insight
Your Scaleup Score benchmarks your business against those signals across five domains. One number, from 0 to 1000. A domain breakdown that shows you where you're strong and where you're not. Confidence tiers tell you how solid the score is. Refresh quarterly on Pixie Score, monthly on Pixie Pro.
03
Foresight
From your score, Pixie surfaces your top three priorities for free. On Pixie Pro, those priorities become a Focused Growth Plan of action cards built from your data, with the reasoning behind each one visible to you. You decide what to act on. Pixie makes the priorities visible.
What you get

What's in the box.

Pixie Score
Free, forever.
Your Scaleup Score from 0 to 1000. A domain breakdown across all five domains. Your top three priorities. Hey Pixie chat with monthly credits. Third-party connectors. Document Upload. Quarterly score refresh.
Pixie Pro
£49 a month.
Everything in Score, plus your Focused Growth Plan of action cards, unlimited Hey Pixie, monthly score refresh, up to five seats, and investor-ready exports (coming soon).

See full pricing →

Your data. Your business.

Built to be trusted.

Pixie's benchmark model is drawn from real scaleup data, not synthetic. Your data is encrypted at rest and in transit, never sold, and never used to train models without your explicit consent. UK GDPR throughout. ISO 27001 process aligned via our Google Cloud Premier Partner Zazmic.

⊘
Your data is yours. Always.
Your business data powers your score and nothing else. We will never sell it, share it, or use it for any other purpose.
◈
Real data. Never synthetic.
Pixie's benchmark model is drawn from real scaleup data, tested against historical performance before admission to the model.
◉
Total transparency.
Your Scaleup Score is fully auditable. Every component is traceable to its source. No black box.
Coming next

Today, Pixie Score and the Focused Growth Plan are live.

These arrive as we build them. Every account gets first access as each one lands.

Get your Scaleup Score, free.

About 15 minutes. No card. You'll see where you stand across five domains and the three things to work on next.

Start my free Pixie Score →