How it works

From sign-up to scaling intelligence in 15 minutes.

Pixie delivers your Scaleup Score, your ScaleUp DNA profile, and your first Roadmap priorities - all from a single assessment.

The process

Four steps. Complete transparency.

Pixie combines data from your connected business tools, public sources, and a short set of targeted questions to generate your Scaleup Score and ScaleUp DNA profile. Nothing is hidden. Every score component is traceable to its source.

Step by step

How Pixie builds your scaling intelligence.

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01
Connect your tools. Answer a few questions.
Pixie generates a vivid assessment using data pulled from click-and-connect integrations (Stripe, Xero, HubSpot and 68 others), public domain sources like Companies House, and a short set of targeted questions. Your data is encrypted, private, and never shared.
~10 minutes
02
Receive your Scaleup Score
Your score arrives with a full breakdown by domain, a benchmark comparison against the 5% who scale, and plain-language insight into what's driving each component.
~5 minutes
03
Get your Scaleup Roadmap
A bespoke growth plan tailored to where your business is now - what to prioritise, what to defer, and what to stop. Evidence-based. Immediately actionable.
Immediate
04
Navigate with your SatNav
As your business evolves, so does Pixie. Your score, roadmap, and guidance update in real time. Make more of the right decisions at the right time.
Ongoing

The Pixie methodology.

01
Hindsight
There are proven, measurable traits that separate the 5% who scale from the 95% who don't. We've codified them from the performance of tens of thousands of real startups.
02
Insight
Your startup's unique ScaleUp DNA - benchmarked live against those proven traits. A single score. Complete transparency on what's driving it.
03
Foresight
Dynamic, personalised guidance that updates as your business evolves. Guides you to the right decisions at the right time - a SatNav for your scaleup journey.
Your data. Your business.

Built on trust. Built on transparency.

⊘
Your data is yours. Always.
Your business data powers your intelligence and nothing else. We will never sell it, share it, or use it for any other purpose.
◈
Real data. Never synthetic.
Every insight Pixie delivers is grounded in the real performance data of tens of thousands of startups. No AI-generated proxies.
◉
Total transparency.
Your Scaleup Score is fully auditable. Every component is traceable to its source. No black box.

Ready to see where
you stand?

Your Scaleup Score in 15 minutes. No equity. No consultants. Just clarity.

Get Pixie free →