Meet the team.

Serial entrepreneur with three successful scaleups: Archie Growth, FYI inc, and FundamentalVR. Across these ventures, I identified measurable patterns that separate scaling success from failure - insights that inspired my quest to decode ScaleUp DNA.

My career analysing trusted advisor success patterns led to a breakthrough: scaling follows consistent principles. At Pixie, I've cracked the scaleup code, democratising proven scaling intelligence for every ambitious founder.

Chartered accountant and experienced CFO bringing rigorous financial intelligence to scaling analysis. My cross-sector expertise across professional services, media, technology, and hospitality revealed the measurable financial patterns that distinguish successful scaleups - insights now codified within our ScaleUp DNA methodology.

Accredited Chair and Non-Executive Director for FTSE/ASX Listed Companies. Governance expertise across growth scaleups, legal technology, and international markets spanning Europe, Asia, and Australia.

Serial entrepreneur with proven scaleup expertise across multiple ventures. Firsthand experience navigating scaling challenges revealed the behavioural patterns that distinguish success - practical intelligence now codified within our evidence-based ScaleUp DNA methodology.

Senior communications strategist specialising in message clarity and impact amplification. Transforms complex scaling intelligence into accessible founder guidance - ensuring our ScaleUp DNA insights translate into actionable intelligence.

Accomplished international business strategist with deep expertise in complex commercial scaling. Experience managing global business expansion across Europe, Asia, and the Americas revealed consistent patterns in international scaling success - intelligence now integrated into our ScaleUp DNA framework for cross-border growth.

Recognised leader in venture capital and private equity with proven investment methodology expertise. Analysis of portfolio scaling patterns across multiple investment cycles revealed consistent indicators of success - insights that inform our ScaleUp DNA framework for investment intelligence.