Meet the team

The team that cracked the scaleup code.

Cracking the scale-up code required interdisciplinary expertise.

Our team combines serial entrepreneurial experience, advanced data science, research methodology, and proven scaling track records.

This unique convergence of practical insight with academic rigour enabled us to codify ScaleUp DNA — transforming intuitive scaling knowledge into systematic intelligence accessible to every ambitious founder.

Leadership

A black-and-white photo of a man with glasses, wearing a striped shirt, resting his head on his hand and smiling at the camera.

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Founder, CIO
Serial entrepreneur with three successful scale-ups: Archie Growth, FYI inc, and FundamentalVR. Across these ventures, I identified measurable patterns that separate scaling success from failure - insights that inspired my quest to decode ScaleUp DNA.
CEO
My career analysing trusted advisor success patterns led to a breakthrough: scaling follows consistent principles. At Pixie, I've cracked the scale-up code, democratising proven scaling intelligence for every ambitious founder.
CFO
Chartered accountant and experienced CFO bringing rigorous financial intelligence to scaling analysis. My cross-sector expertise across professional services, media, technology, and hospitality revealed the measurable financial patterns that distinguish successful scale-ups - insights now codified within our ScaleUp DNA methodology.

Management

Chief Product Officer
Proven track record transforming complex scaling challenges into intelligent platforms. My expertise in data-driven AI and scalable architecture converts ScaleUp DNA research into actionable intelligence - sophisticated technology delivered through accessible interfaces.
Customer Insight and Comms
Brings deep customer intelligence through proven agency methodology. Surfaces unseen patterns in customer acquisition and retention - insights that shaped our analysis of successful scale-up customer journey mapping. Proudly focused on clarity over technological complexity.
Founder, Brand and Teams
Passionate about unlocking potential in talented teams. My data-driven analysis of team dynamics across multiple startups revealed consistent patterns in scaling structures - insights that inform our ScaleUp DNA framework for organisational intelligence. Experience: Just 10 Executive Coaching, multiple startups, NAB, Publicis

Advisory Board

Chair
Accredited Chair and Non-Executive Director for FTSE/ASX Listed Companies. My governance expertise across growth scale-ups, legal technology, and international markets spans Europe, Asia, and Australia. This cross-jurisdictional experience provides crucial oversight ensuring our ScaleUp DNA methodology maintains academic rigour whilst delivering practical intelligence.
Entrepreneur
Serial entrepreneur with proven scale-up expertise across multiple ventures. My firsthand experience navigating scaling challenges revealed the behavioural patterns that distinguish success - practical intelligence now codified within our evidence-based ScaleUp DNA methodology.
Corporate Comms & PR
Senior communications strategist specialising in message clarity and impact amplification. My methodology transforms complex scaling intelligence into accessible founder guidance - ensuring our ScaleUp DNA insights translate into actionable intelligence.
Commercial
Accomplished international business strategist with deep expertise in complex commercial scaling. My experience managing global business expansion across Europe, Asia, and the Americas revealed consistent patterns in international scaling success - intelligence now integrated into our ScaleUp DNA framework for cross-border growth.
Investment Strategy

Recognised leader in venture capital and private equity with proven investment methodology expertise. My analysis of portfolio scaling patterns across multiple investment cycles revealed consistent indicators of success—insights that inform our ScaleUp DNA predictive framework for investment intelligence.