Our team

Meet the team.

Cracking the scaleup code required interdisciplinary expertise. Our team combines serial entrepreneurial experience, rigorous analysis, and deep operational knowledge.

Richard McCandless
Founder, CTO
Serial entrepreneur with three successful scaleups: Archie Growth, FYI inc, and FundamentalVR. Across these ventures, I identified the measurable patterns that separate scaling success from failure - the work that became Pixie.
Sarah Henwood
CEO
My career analysing trusted advisor success patterns led to a breakthrough: scaling follows consistent principles. At Pixie, we've translated those principles into a diagnostic any founder can run, anywhere, in 15 minutes.
Paul Cook
CFO
Chartered accountant and experienced CFO. My cross-sector expertise across professional services, media, technology, and hospitality surfaced the measurable financial patterns that distinguish successful scaleups - patterns now built into how Pixie scores Business & Metrics.
Jane Marr
Founder, Brand and Teams
Passionate about unlocking potential in talented teams. My data-driven analysis of team dynamics across multiple startups surfaced consistent patterns in scaling team structures - patterns that inform how Pixie scores Founder & Team. Experience: Just 10 Executive Coaching, multiple startups, NAB, Publicis.
Lindsay Ohagan
Customer Insight and Comms
Brings deep customer insight through proven agency methodology. Surfaces unseen patterns in customer acquisition and retention - patterns that shaped how Pixie reads the customer journey of successful scaleups. Proudly focused on clarity over complexity.
Nigel Clark
Chair
Accredited Chair and Non-Executive Director for FTSE/ASX Listed Companies. Governance expertise across growth scaleups, legal technology, and international markets spanning Europe, Asia, and Australia.
Grant Ashley
Entrepreneur
Serial entrepreneur with proven scaleup expertise across multiple ventures. Firsthand experience navigating scaling challenges surfaced the behavioural patterns that distinguish success - practical input that shaped how Pixie reads founder and team signals.
Richard Cox
Corporate Comms and PR
Senior communications strategist specialising in message clarity and impact amplification. Helps translate complex scoring methodology into language founders can act on - ensuring Pixie's outputs land as practical guidance, not jargon.
Steve Girdler
Commercial
Accomplished international business strategist with deep expertise in complex commercial scaling. Experience managing global business expansion across Europe, Asia, and the Americas surfaced consistent patterns in international scaling success - patterns now built into Pixie's framework for cross-border growth.
Fawaz H Zu’bi
Investment Strategy
Recognised leader in venture capital and private equity with proven investment methodology expertise. Analysis of portfolio scaling patterns across multiple investment cycles surfaced consistent indicators of success - input that informs how Pixie reads Capital Stack signals.