Meet the team.

Serial entrepreneur with three successful scaleups: Archie Growth, FYI inc, and FundamentalVR. Across these ventures, I identified the measurable patterns that separate scaling success from failure - the work that became Pixie.

My career analysing trusted advisor success patterns led to a breakthrough: scaling follows consistent principles. At Pixie, we've translated those principles into a diagnostic any founder can run, anywhere, in 15 minutes.

Chartered accountant and experienced CFO. My cross-sector expertise across professional services, media, technology, and hospitality surfaced the measurable financial patterns that distinguish successful scaleups - patterns now built into how Pixie scores Business & Metrics.

Accredited Chair and Non-Executive Director for FTSE/ASX Listed Companies. Governance expertise across growth scaleups, legal technology, and international markets spanning Europe, Asia, and Australia.

Serial entrepreneur with proven scaleup expertise across multiple ventures. Firsthand experience navigating scaling challenges surfaced the behavioural patterns that distinguish success - practical input that shaped how Pixie reads founder and team signals.

Senior communications strategist specialising in message clarity and impact amplification. Helps translate complex scoring methodology into language founders can act on - ensuring Pixie's outputs land as practical guidance, not jargon.

Accomplished international business strategist with deep expertise in complex commercial scaling. Experience managing global business expansion across Europe, Asia, and the Americas surfaced consistent patterns in international scaling success - patterns now built into Pixie's framework for cross-border growth.

Recognised leader in venture capital and private equity with proven investment methodology expertise. Analysis of portfolio scaling patterns across multiple investment cycles surfaced consistent indicators of success - input that informs how Pixie reads Capital Stack signals.