ScaleUp DNA Analysis

Systematic Scaling Intelligence

Founders know where they want to go, but navigating the scaling journey relies on intuition, networking, and luck.

Meanwhile, the measurable patterns that distinguish successful scale-ups remain invisible, uncalibrated, and inaccessible.

Scaling is failing because it's treated as art, not science

What if scaling could be systematic?

Through comprehensive research across successful scale-ups, we've systematically codified the genetic markers of scaling success—the traits, behaviours, and decision-making patterns that separate the 10% who scale from the 90% who fail.

We call this the ScaleUp DNA.

The Systematic Advantage

Our research analysed the measurable traits, behaviours, and decision-making patterns across successful scale-ups, creating the first empirically validated framework for scaling intelligence.

This isn't consultant opinion - it's systematic methodology based on proven patterns.

A woman with long dark hair in a pink top is shown speaking, with speech bubbles and various interface elements around her, including progress updates and prompts for a company named Pixie, set against a dark background.

That's Pixie's breakthrough

Your startup gets indexed against this genetic library, revealing your scaling profile and systematic improvement pathways. Every growth decision becomes informed by proven patterns, not guesswork. Systematic intelligence replaces serendipitous hope.

The result

Scaling success becomes systematic, not accidental.

You navigate with precision rather than prayer..

Tablet with a keyboard displaying a wireframe for creating a company profile, with menus and options on the screen, placed on a wooden desk next to a white mug.
Person gesturing with hands during a meeting in a conference room, with a laptop, notebook, and phone on the table.