Our Privacy at Pixie:
We know that privacy is important. Here is a straightforward summary of how Ingenious Pixies Ltd (UK) handles your personal data, following UK and European GDPR standards.
What We Collect
When you use Pixie, we collect a few types of data to make our service work:
Account Basics: Your name, email address, and company name.
Connected Service Data: Data from services you link to Pixie (like Stripe, Xero, or HubSpot).
Questionnaire Responses: Data from your responses
Usage Data: Information about how you use our app and for analytics.
Billing Info: Details related to payments.
Why We Use Your Data
We use your information to provide our service, run our business, and improve the product. Specifically, we use it to:
Generate your Scaleup Score and provide personalized diagnostic reports.
Improve our benchmarks and methodology.
Send you important product updates.
Maintain security and analyse product performance.
We process your data based on the contract we have with you, our legitimate interests (like product improvement), or your consent where needed.
Who We Share Data With
We do not sell your personal data.
We only share your data with third parties necessary to run our service, such as:
Cloud hosting providers.
Payment processors.
Analytics providers.
We may also use aggregated, anonymised data for research purposes.
Your Rights
You have several rights regarding your data, including the right to:
Access, correct, or delete your data.
Restrict or object to us processing your data.
Data portability.
Withdraw your consent at any time.
If you have concerns, you can lodge a complaint with the UK's Information Commissioner's Office (ICO).
Last updated: March 2026