This document explains the rules for using the Pixie platform and services (the “Service”). By using our Service, you agree to these rules. If you don’t agree, please do not use the Service.
1. Introduction
These are the rules for using the Pixie platform. Ingenious Pixies Ltd is the company operating the Service.
2. Key terms
- Account - Your user login for the Service.
- Content - Any data, text, or reports you see on the Service.
- Scaleup Score - Pixie’s diagnostic score (0–1000) showing how your business compares to others across benchmarks.
- User - You, the person or company using the Service.
- User data - The information you provide or connect from other services.
- Benchmarks - The historical data we use to compare and create your Score.
3. Account rules
- You must be at least 18 years old and have the legal right to sign for your company.
- Keep your login details safe and confidential.
- You must give us true and complete information.
- We can suspend or close accounts that provide false information.
4. About the Service
- Pixie offers an AI-assisted platform to help startups understand how ready they are to grow (“scaling readiness”).
- We may change or stop offering certain features over time.
- We cannot guarantee that the Service will always work without interruptions or errors.
5. Payments
- Some features require a paid subscription.
- Details about prices, billing, and renewals are set out in the separate Subscription & Pricing Terms.
- All prices are shown excluding VAT unless stated otherwise.
6. Acceptable use
You agree not to:
- Attempt to copy or reverse-engineer Pixie’s scoring methodology.
- Use the Service for illegal or dishonest purposes.
- Interfere with the system’s security.
- Use Pixie’s reports as investment advice or as a prediction of future outcomes.
We can suspend your access if you break these rules.
7. Intellectual property
- Pixie owns everything related to the platform: the Service itself, the Scaleup Score methodology, the benchmarks, and the reports (except for your own data).
- You own your user data.
8. Your data
- You give Pixie permission to use your user data only to provide and improve the Service.
- We may use data that has been grouped and anonymised for research.
- Pixie will not sell your personal data.
9. Disclaimers
- The Scaleup Score is a diagnostic assessment of your current state - not a prediction of future success.
- Pixie does not offer financial, legal, or investment advice.
- Benchmarks are based on historical data, not a guarantee of future results.
- You are responsible for all business decisions you make.
10. Limitation of liability
- We are not responsible for indirect or unexpected losses (such as loss of profits or business opportunities).
- We are not responsible for decisions you make based on the Service’s results.
- Our total liability to you will not exceed the fees you paid us in the preceding 12 months.
11. Indemnification
You agree to protect Pixie and cover our losses if a claim is brought against us because you misused the Service, breached these Terms, or violated any laws.
12. Termination
- You can close your account at any time.
- We can close your account if you breach these Terms or fail to pay.
- On termination, your access to the Service stops. How we handle your data afterwards is covered in our Privacy Policy.
13. Governing law
These Terms are governed by the laws of England and Wales. Any legal disputes must be resolved in the courts of England and Wales.
14. Changes to these Terms
We may update these Terms by giving you reasonable notice. Continued use of the Service after an update constitutes acceptance of the revised Terms.
15. Entire agreement
These Terms constitute the complete agreement between you and Pixie. If any part is found to be unenforceable, the remainder of the Terms will still apply.
Last updated: March 2026