Pixie. So more
startups scale.

A scaling intelligence system.

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Your Scaleup Score
Your scaling readiness, benchmarked
0
▲ 12 pts
Score Breakdown/100
+280 pts availableSix actions to boost your score
→
Your scaling readiness, measured.

Five domains. One score. Complete transparency on what's working, what's not, and what to do next.

8Mstartups worldwide
95%never reach scale
70%of funded startups stall in years two to five
The problem

You're not short on ambition. You're short on visibility.

The programmes that increase scaling outcomes fivefold - the bootcamps, accelerators, VC networks - have room for just 5% of the world's 8 million startups. And access depends on your location, your network, and your luck.

If you're in the other 95%, you're making thousands of compounding decisions, often alone, under pressure, with no systematic framework for knowing which ones matter.

Pixie changes that. The same calibre of data-driven intelligence, made available to you - wherever you are, whatever stage you're at.

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5×
The impact of structured scaling support. But you probably can't access it.
5%
of startups ever get into a high-impact programme. The rest are on their own.
0
tools existed to give you systematic, evidence-based scaling intelligence. Until now.
Strategic partners
Google Gravity Global Zazmic

We've cracked the scaleup code.

01
Hindsight
There are proven, measurable traits that separate the 5% who scale from the 95% who don't. We've codified them from the performance of tens of thousands of real startups.
02
Insight
Your startup's unique ScaleUp DNA - benchmarked live against those proven traits. A single score. Complete transparency on what's driving it.
03
Foresight
Dynamic, personalised guidance that updates as your business evolves. Guides you to the right decisions at the right time - a SatNav for your scaleup journey.
The toolkit

Everything you need to scale by design, not by chance.

Starting from your Scaleup Score and building through a bespoke growth roadmap, real-time navigation, and always-on advisor - Pixie is a complete intelligence system for your scaling journey.
Scaleup Score
An independent, benchmark-based measure of your scaling readiness. 0-1000. One you can actively improve.
Start here →
Scaleup Roadmap
A bespoke growth plan for your business, benchmarked against proven success criteria. Tells you what to prioritise and when - sensitive to changes in your business and the market.
What to do next
Scaleup SatNav
Real-time navigation showing progress against your growth plan. Like Waze for scaleups - combining your live data with lessons from thousands of successful companies.
Stay on course
Hey Pixie
How do you make those daily decisions sharper, faster, more insightful? Ask Pixie - your always-on advisor that cuts across data from 70+ business tools, any time, any place.
Your advisor
Pixie Tribe
The world's first community built exclusively for you. Connect with ambitious peers across the globe in a space designed for real support - not sales pitches. Network internationally, share openly, and grow together.
Your community
Pixie Marketplace
A key trait of the 5% who scale is bringing in outside help at the right moment. Marketplace gives you curated, accredited specialists you can call on when you need them - helping you make the right steps.
Make it happen
The process

From sign-up to scaleup intelligence in 15 minutes.

Pixie delivers your scale-up score, your scale-up DNA profile, and your first scale-up roadmap priorities.

Get Pixie free →
01
Connect your tools. Answer a few questions.
Pixie generates a vivid assessment using data pulled from click-and-connect integrations (Stripe, Xero, HubSpot and 68 others), public domain sources like Companies House, and a short set of targeted questions. Your data is encrypted, private, and never shared.
~10 minutes
02
Receive your Scaleup Score
Your score arrives with a full breakdown by domain, a benchmark comparison against the 5% who scale, and plain-language insight into what's driving each component.
~5 minutes
03
Get your Scaleup Roadmap
A bespoke growth plan tailored to where your business is now - what to prioritise, what to defer, and what to stop. Evidence-based. Immediately actionable.
Immediate
04
Navigate with your SatNav
As your business evolves, so does Pixie. Your score, roadmap, and guidance update in real time. Make more of the right decisions at the right time.
Ongoing
Your data. Your business.

You value privacy as much as performance. So do we.

⊘
Your data is yours. Always.
Your business data powers your intelligence and nothing else. We will never sell it, share it, or use it for any other purpose. Not with investors. Not with third parties. Full stop.
◈
Real data. Never synthetic.
Every insight Pixie delivers is grounded in the real performance data of tens of thousands of startups. No AI-generated proxies. No synthetic models. Evidence you can trust.
◉
Total transparency.
Your Scaleup Score is fully auditable. Every component is traceable to its source, so you can see exactly what's driving your score and why - no black box.
☍ ISO 27001 certified
☁ Hosted on Google Cloud
⌀ Encrypted end-to-end
Pricing

Scaling intelligence. Smarter decisions.

Pixie Score
Free
forever
  • Scaleup Score (0–1000)
  • Domain breakdown across five domains
  • Top 3 priorities
  • ScaleUp DNA profile
  • Quarterly score refresh
  • Hey Pixie (5 queries/month)
  • Data integrations
Get Pixie free
Pixie Navigate
£29
per month
  • Everything in Score
  • Scaleup Roadmap
  • Growth task cards
  • Hey Pixie (unlimited)
  • Scaleup Tribe access
  • Pixie Marketplace access
  • Monthly score refresh
  • 911-PIXIE helpline
Start navigating
Pixie Accelerate
£99
per month
  • Everything in Navigate
  • Scaleup SatNav (real-time)
  • Smart interventions
  • Hey Pixie mobile + CarPlay
  • Weekly score refresh
  • Investor-ready exports
  • Premium growth toolkit
  • Marketplace tokens (10%)
Start accelerating
Pixie Elite
£249
per month
  • Everything in Accelerate
  • Personal Growth Concierge
  • Narrative development
  • Pixie Podcast feature
  • Daily score refresh
  • Research management
  • Profile building
  • VIP Tribe events
Talk to us

All paid plans include a 17% annual discount. Pay for 10 months, get 12. See full comparison →

What we believe.

The principles behind everything Pixie does.

The world is bursting with innovative ideas capable of addressing our most pressing challenges. Most of them never reach their potential.
A scaleup success rate of just 5% is unacceptably low. It squanders founders' ingenuity, human capital, and potential enterprise value.
Business growth is too serious to be left to chance, luck, or privileged access to the right network or postcode.
All founders deserve equal access to the fundamental principles of scaleup success - regardless of who they are, where they live, or whether they're one of the lucky few admitted to a high-impact accelerator.
We believe in the primacy of real data over synthetic. Every time.
And we believe we have cracked the scaleup code - and that our systematic approach empowers founders to make the right decisions across their scaleup journey with confidence.

Stop flying blind.
Start scaling by design.

Your Scaleup Score in 15 minutes. No equity. No consultants. Just clarity.

Get Pixie free →

Start free. Paid plans from £29/month. Cancel any time.