Meet the team

The team that cracked the scale-up code.

Systematic breakthrough requires interdisciplinary expertise.
Our team combines serial entrepreneurial experience, advanced data science capabilities, systematic research methodology, and proven scaling track records.
This unique convergence of practical scaling insight with academic rigour enabled the comprehensive analysis necessary to codify ScaleUp DNA - transforming intuitive scaling knowledge into systematic intelligence accessible to every ambitious founder.

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  • Founder, CIO

    Serial entrepreneur who systematically identified the measurable patterns that distinguish scaling success from failure. My experience scaling Archie Growth, FYI inc, and FundamentalVR revealed consistent systematic traits across successful scale-ups—insights now codified as the ScaleUp DNA methodology that democratises proven scaling intelligence.

  • CEO

    My career analysing trusted advisor success patterns led to a breakthrough: scaling follows the same systematic principles. At Pixie, I've cracked the scale-up code, democratising proven scaling intelligence for every ambitious founder.

  • CFO

    Chartered accountant and experienced CFO who brings systematic financial intelligence to scaling analysis. My cross-sector expertise in professional services, media, technology and hospitality revealed the measurable financial patterns that distinguish successful scale-ups—systematic insights now codified within our ScaleUp DNA methodology

Leadership

Management

  • Chief Product Office

    Proven track record transforming complex scaling challenges into systematic intelligence platforms. My expertise building data-driven AI models enables the technical architecture that converts ScaleUp DNA research into actionable scaling intelligence—systematic methodology delivered through sophisticated yet accessible technology.

  • Customer Insight and Comms

    Brings systematic customer intelligence through proven agency methodology. Surfaces unseen scaling patterns in customer acquisition and retention—insights that informed our systematic analysis of successful scale-up customer journey mapping. Proudly focused on systematic clarity over technological complexity.

  • Founder, Brand and Teams

    Passionate about unlocking systematic potential in talented teams. My data-driven analysis of team dynamics across multiple startups revealed consistent patterns in scaling team structures—systematic insights that inform our ScaleUp DNA framework for organisational scaling intelligence. Experience: Just 10 Executive Coaching, multiple start ups, NAB, Publicis

  • Chair
    Accredited Chair and Non-Executive Director for FTSE/ASX Listed Companies. My systematic governance expertise across growth scale-ups, legal technology, and international markets spans Europe, Asia, and Australia. This cross-jurisdictional experience in scaling governance frameworks provides crucial systematic oversight ensuring our ScaleUp DNA methodology maintains academic rigour whilst delivering practical scaling intelligence.

  • Entrepreneur

    Serial entrepreneur with proven scaleup expertise across multiple ventures. My firsthand experience navigating scaling challenges provided crucial systematic insights into the behavioral patterns that distinguish scaling success—practical intelligence now codified within our evidence-based ScaleUp DNA methodology.

  • Corporate Comms & PR

    Senior communications strategist specialising in systematic message clarity and impact amplification. My methodology transforms complex scaling intelligence into accessible founder guidance—systematic communication principles that ensure our ScaleUp DNA insights translate into actionable scaling intelligence.

  • Commercial

    Accomplished international business strategist with systematic expertise in complex commercial scaling. My experience managing global business expansion revealed consistent systematic patterns in international scaling success—intelligence now integrated into our ScaleUp DNA framework for cross-border growth methodology.

  • Recognised leader in venture capital and private equity with systematic investment methodology expertise. My analysis of portfolio scaling patterns across multiple investment cycles revealed consistent systematic indicators of scaling success—insights that inform our ScaleUp DNA predictive framework for investment intelligence.

Nigel Clarke Chair Advisory Board, Ingenious Pixies Ltd.

Advisory Board

Partnerships
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