Serious about scaling?

Scale by design. Not by chance.

We've cracked the scale-up code. We show you the right decisions at the right time.

Stop flying blind. Here's your SatNav.

Discover Your ScaleUp DNA

For Investors >>>

70% fail to scale in years 2-5

:

£25 T unrealised potential in UK alone *

:

Pixie targets £55m ARR by FY29

:

Systematic guidance from £30/month, zero equity

70% fail to scale in years 2-5 : £25 T unrealised potential in UK alone * : Pixie targets £55m ARR by FY29 : Systematic guidance from £30/month, zero equity

Person holding a smartphone displaying a health tracking app with score, progress, and data quality indicators.

Here’s how it works

See your company measured against successful scale-ups. Thousands of them.

A reference set so grounded in research and data we call it ScaleUp DNA - the first genetic library for scaling success.

It reveals your unique scaling profile and gives you a ScaleUp Score. So you know where you stand.

But that’s just the start…

Pixie learns - about you and from you.

Tell us where you're heading. What success looks like. What keeps you awake at night.

Then Pixie brings systematic intelligence and hard data. Determines your optimal growth path based on proven patterns from the 30% that scale.

So you get a ScaleUp Roadmap — uniquely yours.

And real-time navigation to keep you on track.

Think of Pixie as your ScaleUp SatNav, helping you make the right decisions at the right time.

A systematic approach

Hindsight

There are proven traits that separate startups who scale from those who plateau in the Valley of Death.

Insight

Pixie has codified these traits, revealing objectively demonstrable markers vital for breakthrough scaling.

Foresight

Using data science, we've drawn this together to form your ideal ScaleUp DNA profile — your benchmark for systematic scaling.

A 1% increase in global scaleup rate unlocks £3 T Enterprise Value

Why this matters

70% of startups fail to scale.

Not because they're bad businesses — many are profitable. But they're stuck, overwhelmed by complexity, flying blind through the highest-risk phase of growth.

We've cracked the scale-up code and built a system that allows founders to scale systematically, not serendipitously.

Through comprehensive research, we've codified the measurable traits, behaviours, and decision-making patterns that distinguish the 30% who scale from the 70% who don't.

So you can see which factors matter most to you. And when.

To make the right decisions at the right time.

If your odds are 3 in 10 - be in the three.