Serious about scaling?
Scale by design. Not by chance.
A systematic approach
Hindsight
There are proven traits that separate startups who scale from those who plateau in the Valley of Death.
Insight
Pixie has codified these traits, revealing objectively demonstrable markers vital for breakthrough scaling.
Foresight
Using data science, we've drawn this together to form your ideal ScaleUp DNA profile — your benchmark for systematic scaling.
Here’s how it works
See your company measured against successful scale-ups. Thousands of them.
A reference set so grounded in research and data we call it ScaleUp DNA - the first genetic library for scaling success.
It reveals your unique scaling profile and gives you a ScaleUp Score. So you know where you stand.
But that’s just the start…
Pixie learns - about you and from you.
Tell us where you're heading. What success looks like. What keeps you awake at night.
Then Pixie brings systematic intelligence and hard data. Determines your optimal growth path based on proven patterns from the 30% that scale.
So you get a ScaleUp Roadmap — uniquely yours.
And real-time navigation to keep you on track.
Think of Pixie as your ScaleUp SatNav, helping you make the right decisions at the right time.
Why this matters
70% of startups fail to scale.
Not because they're bad businesses — many are profitable. But they're stuck, overwhelmed by complexity, flying blind through the highest-risk phase of growth.
We've cracked the scale-up code and built a system that allows founders to scale systematically, not serendipitously.
Through comprehensive research, we've codified the measurable traits, behaviours, and decision-making patterns that distinguish the 30% who scale from the 70% who don't.
So you can see which factors matter most to you. And when.
To make the right decisions at the right time.
If your odds are 3 in 10 - be in the three.
Scaling is a marathon, not a sprint.
Between years 2-5, you'll make thousands of growth-related decisions. Each one compounds.
Pixie helps you make each of them better.
Even just 1% better - those marginal gains add up - can increase your scaling potential by 50%.
Not just surviving, but breaking through.
So you scale more confidently.
More accurately.
Systematically.
And be in the three.
Practical solutions
ScaleUp Score
Benchmark your unique ScaleUp DNA against the 30% who scale successfully. See exactly where you stand.
ScaleUp Roadmap
Your personalised growth path based on codified success patterns. Evidence-based priorities showing what matters next.
ScaleUp SatNav
Real-time systematic guidance that updates as you grow. The right decisions at the right time.
Strategic Partnerships
Traction
Rather than chasing vanity metrics, Pixie has focused its pre-launch phase on building a robust foundation: validated technology, high-calibre partnerships, and clear investor confidence — positioning the company strongly ahead of its Q1 2026 market launch.
Let’s talk …
