Pixie is the Scaleup GPS

We've cracked the scale-up code.

Founders

Investors

90% of startups fail to scale

:

£150bn unrealised potential in UK alone

:

Pixie targets £55m ARR by FY29

:

75,000 additional global scale ups from a 1% improvement.

90% of startups fail to scale : £150bn unrealised potential in UK alone : Pixie targets £55m ARR by FY29 : 75,000 additional global scale ups from a 1% improvement.

90% of promising startups fail to scale.

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Through comprehensive research, we've codified the measurable traits, behaviours, and decision-making patterns that distinguish successful scale-ups.

We call this the ScaleUp DNA—the first genetic library for scaling success.

Now delivered as systematic intelligence to guide founders through precisely the right decisions at the right time for growth

Strategic Partnerships
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Google for startups - Evidence-based methodology

Unlocking the world’s scaleup potential

Hindsight

There are proven traits that separate start ups that scale up from those that don’t.

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Insight

Pixie has codified these traits, revealing objectively demonstrable markers which are vital in pursuit of successfully scaling up.

Foresight

Using Big Data we’ve drawn all that together to form an ideal ScaleUp DNA score.

A 1% increase in global scaleup rate unlocks £2.8TN Enterprise Value

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How Pixie Works

"Our systematic intelligence platform indexes your startup's traits against the ScaleUp DNA—revealing your unique scaling profile versus proven success patterns.

Through detailed benchmarking analysis, you discover exactly which traits need attention and receive actionable guidance on systematic improvements.

The result: a data-driven roadmap that transforms scaling from painful guesswork into systematic navigation toward scale-up success.

Progress

HMRC EIS Approved

Advisory board

Demonstrator

Hey Pixie

A range of growth-focussed packages

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ScaleUp Score

DNA analysis and systematic benchmarking

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ScaleUp Roadmap

Evidence-based scaling methodology

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ScaleUp SatNav

Real-time systematic guidance

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