Scaling intelligence

Growth isn't a gamble.
It's a living system - and it leaves traces.

Every startup that ever scaled left a pattern behind it. Pixie mapped those patterns, identifying 50+ active benchmarks across five domains - so your company can grow by design, not by chance.

Move your cursor - the field responds

Founders are the ones who plant things. The ones who scaled left you a map.

Every company that ever grew through the hard years left traces - the traits it built, the decisions it made, the order it made them in. Pixie gathered those traces into a living map. Not rules. An inheritance, from founders who've stood exactly where you're standing.

50+ active benchmarksthe recorded traits and decisions of companies that scaled - codified, current, and read against your own
Five domainsFounder & Team, Product & Market, Business & Metrics, Environment & Infrastructure, Capital Stack - one living picture
Hindsight · Insight · Foresightread the road behind you, see exactly where you stand, choose what to do next - in that order

Five domains. One organism.

Your company grows across five root systems at once - feed one and the others feel it too. Pixie reads all five together, so you always know which root to water next.

DOMAIN A

Founder & Team

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DOMAIN B

Product & Market

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DOMAIN C

Business & Metrics

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DOMAIN D

Environment & Infrastructure

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DOMAIN E

Capital Stack

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Domain readings shown are illustrative, not a real assessment

Pixie is how everyone else gets the same intelligence.

The old way works brilliantly - for the few it has room to hold. That's not a failing. It's bandwidth.

The Scaleup Score is your reading of the whole field.

0 SCALEUP SCORE · 0 TO 1000 Illustrative score, not a real assessment
0 to 1000 BENCHMARK-BASED

One number, grown from 50+ active benchmarks across five domains - like reading the rings of a tree, except the tree is your company and the rings are still being laid down.

Diagnostic, descriptive, honest. See how you compare. Understand your readiness. Then act on the priorities it surfaces.

An ecosystem, not a dashboard.

Live now Two products, free to start. Scaleup Score is the diagnostic. Hey Pixie is the chat that answers what your score raises.
  • Measure

    Scaleup Score

    A benchmark-based diagnostic of your scaling position. Five domains. One score from 0 to 1000. Your top three priorities to work on next. Free, forever. About 15 minutes to set up.

  • Ask

    Hey Pixie

    A conversational chat powered by a large language model, with answers informed by your score and your data. Ask it anything across the five domains.

Coming next More Pixie, on the way. Every account gets immediate access to new features as they launch. No waiting list within the product. No tier upgrades to unlock.
  • Plan

    Scaleup Roadmap

    Your bespoke growth plan, benchmarked against proven scaleup criteria.

  • Track

    Scaleup SatNav

    Track progress against the plan, between board meetings, not between fiscal years.

  • Belong

    Pixie Tribe

    A peer community for founders, built on the wisdom of those who've scaled.

  • Build

    Pixie Marketplace

    Curated, accredited partners for when you know what to do next but not who.

To the ones who start things

You've already done the bravest part - you started.
Now grow with the whole field behind you.

Get Pixie free → Pixie. So that more startups scale.